Build a Go-to-Market strategy that is informed by research every step of the way.
How Logica® helped a fintech company position their product for an optimal GTM strategy.
A B2B payments provider wanted to differentiate itself in the market and identify the best go to market strategy for their expanded, combined product offering. Determining what customers need, how to best position the product, and where to best reach different segments of customers ensured the success of the product launch.
Logica® conducted multiple qualitative and quantitative research studies to help inform go to market strategy. Our research employed stimulus materials and analytical tools to identify customer needs, pain points, and key messages. Subgroup analysis helped to identify which segments to initially target on launch and understand different priorities among market segments, informing the go to market plan.
We analyzed the results in a synthesized visual report that helped align stakeholders, identify optimal messages, and inform an impactful go to market strategy. The product was successfully launched and positioned in the market to reach the target audience, leading to successful adoption of the new product.
Go-to-Market Research with Logica
In today’s competitive landscape, go-to-market (GTM) research is indispensable to ensure your product’s success. By understanding and leveraging GTM research, you can streamline your product launches, enhance market relevance, and achieve higher customer engagement and satisfaction.
How Logica can help with GTM Research
Logica can help with all stages of Go-To-Market Research:
- Needs and Jobs-to-be-Done Research
- Market Sizing and Product Concept Testing
- Profiling and Segmentation
- Purchase Journey and Pricing
- Positioning, Message Testing, and Naming
- Post Launch Research
