Logica’s Go-to-Market Research Guide

We just released our new “Go-To-Market (GTM) Research: A Guide” publication to help you navigate your GTM research projects with the greatest success, providing a roadmap to streamline your product launches, enhance market relevance and achieve higher customer engagement and satisfaction. 

Our new GTM research guide is built on in-depth interviews with client-side researchers and teams from leading companies such as Bloomberg, Achieve, Upstart, Morningstar, and BILL. It offers a comprehensive approach to the complex process of bringing a product to market. 

Here’s a glimpse of what you can find in the guide:

• An overview of research best practices, covering the need for organizational alignment, stakeholder engagement, strong partnerships and more. 
  
  
• A clear outline of the steps and stages of Go-To-Market (GTM) strategy research to help researchers understand how to mix and match depending on project goals, making it adaptable to various scenarios.
  
  
• Sections that guide the reader through how to define innovation and refine markets, as well as determining product market fit, finding differentiators to stand out in the marketplace.
  
  
• How post-launch research to gather feedback, measure success and make data-driven adjustments can keep momentum and success going strong.
  
  

“Go-To-Market (GTM) Research: A Guide” is designed to be a valuable resource for brand researchers and consumer insights teams. The detailed steps and stages outlined in the guide can help ensure your product or service is positioned for success from initiation to distribution. Logica’s comprehensive approach addresses every critical aspect of GTM research, offering a thorough and thoughtful analysis to help you achieve your business goals.

Don’t miss out on this essential resource for your next launch or innovation! Download the guide here and start transforming your GTM research projects with actionable insights and proven best practices.