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It’s here! The latest Logica® Future of Money Study is packed with insights on how people are making, spending and managing their money, as well as the changing ways in which they are engaging with financial brands. Americans are using cash less, saving more, and Gen Z is using more P2P and Buy Now / Pay Later.
The coronavirus impact on work will likely continue its downward trend in 2021, but the economic impact and the expectations for employer support will be lasting. What do you need to learn to help address the changing needs of customers and employees around work, income and employer benefits?
Changes in how we spend money that were emerging before 2020 have been significantly accelerated in 2020. In 2021 and beyond, use of cash will continue to decline and alternative payment methods will continue to rise. Do you understand how to adjust your strategy to meet the increased adoption of different payment technologies?
The past year has put a spotlight on how Americans are paying down debt where they can, but also trying to save more. In 2021, we expect Americans to continue to look for ways to save and build wealth. How can you meet these trending customer money management goals in the coming years?
During 2020, customers turned to financial brands for advice and help as they navigated uncertain times. In 2021, we anticipate that Americans will become increasingly savvy consumers of financial services and looking for great value from providers. Are you prepared to provide the guidance, integrated experience and great value that consumers are looking for?
About the Logica Future of Money Study, December 2020
The newest insights in the latest wave of our ongoing study are based on data collected from a nationally representative group of 1,000 American adults balanced on gender, income and generation. An additional 200 older Gen Zers (age 16-23) were also included for generational comparisons. The results illustrate how people have continued to change their approach to making, spending, saving and investing money.
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