New Logica Future of Money Study uncovers generational financial personas

The new study includes insights on the way Gen Z, Millennials, Gen X and Boomers make, spend and manage money as well as a special report on Cryptocurrency. 


According to the new Future of Money Study from Logica Research, each American generation has unique and changing financial habits and needs. Additionally, awareness and ownership of Cryptocurrency is growing, according to a special report within the study. The study is a comprehensive look at the current consumer money mindset in the United States, and covers specifics about how people are making, spending, investing and engaging with financial brands. 


Some key generational and Cryptocurrency findings include:

  • Millennials, Gen X and Boomers all prefer in-person meetings to get financial advice, with Gen Z preferring YouTube videos for all types of financial advice.
  • Gen Z (58%) and Millennials (68%) are most likely to own Crypto in the next five years, compared to Gen X (50%) and Boomers (24%).
  • Forty-one percent of Millennials are buying Crypto more due to the volatile market, compared to 31% of Gen Z, 38% of Gen X, and only 21% of Boomers.  

In addition to the generational financial personas and the special report on Cryptocurrency, the full study includes new data and trend analysis of how employers can retain and attract employees, payments trends like Buy Now Pay Later (BNPL) and peer-to-peer payments (P2P), and money management insights. Qualitative interviews among Gen Zers and Millennials were conducted by Logica Research and KNow Research.


“Our latest wave of Future of Money research sheds light on some of the hottest topics in the financial world, like consumer behavior around Crypto and the rising financial power of Gen Z,” said Lilah Raynor, CEO & Founder, Logica Research. “And the Insights Kit gives financial services businesses and brands direct access to deep, actionable insights that will help them plan the best products and services.” 


Logica Crypto Awareness
Logica Future of Money Gen Z

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