The recent article “Americans Doubt the Economy – But Stay Upbeat on Their Own Finances” in The Financial Brand  by our CEO & Founder, Lilah Raynor, looks at findings from our latest Logica® Future of Money Study. She explores how consumers are balancing concern about the broader economy with a surprisingly positive view of their personal financial situations.

In The Financial Brand article, Lilah shares that our study reveals more than half (54%) of U.S. adults feel good about their financial well-being, even as many believe the economy is worsening. Inflation and tariffs remain top concerns, with 52% expecting tariffs to negatively impact their lives by raising costs and straining the economy.

What stands out is the practical mindset people are adopting. “Americans Doubt the Economy – But Stay Upbeat on Their Own Finances” talks about how many are opening accounts with better value, focusing on budgeting and savings, and seeking guidance to stay resilient. For those reporting strong financial well-being, everyday stability is key: covering daily expenses, staying on budget, and maintaining steady income and savings habits are the most common foundations.

The study also highlights the enduring importance of human advisors. While Americans may use AI for straightforward tasks, 52% still prefer to rely on people for personalized, complex financial guidance.

Want to learn more? You can read Lilah’s full article on The Financial Brand  here:

https://thefinancialbrand.com/news/banking-trends-strategies/americans-doubt-the-economy-but-stay-upbeat-on-their-own-finances-191881